Ever Googled yourself? Bet you have. It’s called “ego surfing” or “vanity searching” and, according to a study by the Pew Internet & American life project, 47% of American adult internet users have undertaken a vanity search in Google or another search engine.
An “ego surfer” is one who surfs the Internet for his or her own
name, to see what, if any, articles appear about himself or herself. The term
was coined by Sean Carton
in Wired (Wikipedia).
I did it today
myself in order to see how often my blog would come up on Google. Of course,
once I got started, I couldn’t stop until I’d gone through multiple pages to
see anywhere else my name appeared. Didn’t matter whether it was in connection
with something recent or decades ago. Didn’t even have to be about me; it’s
amazing how many other people share my name (public officials, jailbirds),
which I’d always thought an uncommon one.
Yes, such is
vanity--and we are all vain.
Artists (like dogs
and perhaps all God’s creatures) have always tried to leave their mark behind, whether
in the form of cave paintings like the Paleolithic ones at
Lascaux in southwestern France, whose age is estimated at
over 17,000 years, or monuments like Mount Rushmore, which was completed in
1941.
Personally, I
wouldn’t dignify carving one’s initials on a public park bench or tagging
someone else’s property with graffiti by calling it art. But
even these reprehensible acts probably stem from the same primal impulse that
moves inventors to try and leave their mark in inventions, athletes in record
books, and even some business tycoons by starring in their own cheesy commercials.
Writers,
of course, try to leave their mark in books they have written (as opposed to
vandals who leave their mark in books someone else has written). Likewise,
musicians leave their marks in the songs they’ve made, from the earliest wax
recordings to today’s digital technology.
Now
that same digital technology is being used by ordinary shlubs to see their name
in lights, if only on a computer screen. This is not surprising. The
Anglo-Saxons of 1,500 years ago would’ve understood it perfectly. Beowulf, for instance, makes an heroic
boast about his past glories before
taking on a terrifying monster unarmed.
We remember him because 1) he lived to tell the tale and 2) someone wrote it
down.
More recently,
Muhammad Ali boasted he could “float like a butterfly and sting like a bee.”
Also, that he was “the greatest.” He backed it up, too. Now look at him--he’s
got his own museum.
Even before late
night talk shows, boasting was a way to achieve fame. And fame mattered because life
was short and who knew what came next? The Anglo-Saxons had
a fable about a bird who flies out of the darkness into the light of the mead
hall, but only for a short time before vanishing again into the night.
Is it any wonder we
put tombstones on our graves--or ego surf?